Faced with numerous challenges and demanding lifestyle changes, an increasing number of consumers prioritize effective products capable of providing a holistic self-care experience while also taking care of the planet. In this context, daily beauty & skincare routines have a crucial role to play in creating this sense of wellbeing.
Consumers look for
‘me moments’:
56.9 billion views on TikTok (1)
34% of consumers
preferred to buy natural and organic skin care when given the option to do so (2)
Consumers believe in the healing & mood boosting properties of Essential Oils.
Post COVID there is a growing appreciation of scents driven (3) by the sensorial experience and the additional benefits offered by fragrances.
Sources :
(1) TikTok Nov 2023
(2) Prodege, 2021
(3) dsm-firmenich Global Consumer Insights, Wave 4 & wave 5, 2023, 14 countries
At dsm-firmenich Beauty & Care, we are always seeking new ways to bring more beauty and health to the center of daily life. That’s why we’ve joined forces to create our AROMActive line-up, the most effective and sensorial range of skin & body rituals with remarkable sustainable solutions, infused with essential oils benefits.
We combine a wide selection of high performance, clinically proven natural or organic bioactives to maximize efficacy, sensoriality & stability with 100% natural origin fragrances, featuring more than 50% essential oil blends - this fragrance innovation has a proven influence on emotions.
The result is more than 95% natural origin formulations according to ISO 16128 standard, with eco-footprint data provided for our ingredients.
A truly holistic and nature-powered skincare solution capable of activating positive feelings and emotions to provide a unique moment of wellbeing for conscious consumers.
Our AROMActive line-up offers two rituals in one to boost self-confidence and mood throughout the day.
