Modern life demands a lot from us. There are many challenges and stimuli that we have to deal with on a daily basis, and consumers are increasingly realizing the important role of self-care in maintaining their physical and emotional wellbeing. People are now looking for holistic experiences that prioritize everything essential to us as well as our planet.
When it comes to hair care, this shouldn't be any different.
From the inside out: more than just beautiful hair,
consumers want to have healthy heads in every sense.
Trends show us there’s much greater interest in scalp care and overall hair health. This has led to a shift from traditional anti-dandruff solutions towards more effective and sustainable alternatives that can offer multiple benefits, including hydration, repair, detoxification, soothing and calming effects, and root strengthening.
Globally, 63%*of early adopters look for healthy hair
Globally, 55%* Of early adopters look for a healthy scalp
* Haircare rebound, dsm-firmenich 2021, Global online survey China, Japan, US, Brazil, France, Germany, India, Philippines, Indonesia, 3600 women
When choosing shampoo in the future, what are the key benefits you will look for? Please select all that apply. A shampoo that will … % of respondents having selected at least one of these benefits.
As consumers seek out products with natural ingredients and holistic hair care benefits beyond traditional offerings, they are also showing a growing interest in the use of fragrances and aromatherapy.
Globally 71%** of consumers appreciate scents more
2/3** believe that a fragrance can do more than just make products smell good
Globally, 83%*** of early adopters found the idea of aromatherapy very interesting
** Global Barometer, dsm-firmenich 2023, Global online survey China, Japan, US, Brazil, France, Germany, India, Philippines, Indonesia, South Africa, Saudi Arabia, Mexico, Thailand, Vietnam, 8400 Men and women. How much do you agree with the following statements regarding the scent of your products? Agreement scale T2B
*** Haircare rebound, dsm-firmenich 2021, Global online survey China, Japan, US, Brazil, France, Germany, India, Philippines, Indonesia, 3600 women -How appealing do you find this new idea for shampoo? % of respondents T2B (very/extremely) The fragrance of the Personal and Home care products that you use…
Bring more beauty and health to the forefront of daily life. This is what drives us at dsm-firmenich. This is what led us to create a holistic hair care line that blends the best of Beauty & Care and Perfumery. HEADtherapy combines a selection of unique natural bioactives, with clinically proven efficacy on the skin and scalp, and a minimum of 5% of powerful essential oils, with proven impact on mood.
The result is more than 90% natural origin formulations, consciously designed for consumers seeking true luxury for their self-care routine: products that respect their own nature as well as the nature that surrounds them.
Products are for illustration only, not for sale. dsm-firmenich is not responsible for final products claims.
* Helps prevent hair loss/ hair loss is a drug claim in USA
HEADtherapy is the culmination of our extensive scientific expertise, deep understanding of skin and hair biology, and cutting-edge extraction and formulation technologies. This allows us to develop biotechnological ingredients and solutions that deliver high performance while minimizing environmental impact, like our Alpaflor® line. Our exclusive emotiwaves® fragrance design methodology is tested for brain activity using fMRI methodology, in addition to using a patented test by Neurohm using the time response measure. It is proven to be effective in evoking specific emotions, demonstrating the power of science in promoting holistic care and well-being.
HEADtherapy goes beyond just providing products for healthy hair. It offers consumers a holistic approach to self-care, encompassing hair, scalp, and mind. Catering to specific self-care needs, HEADtherapy helps individuals unwind and look good.
Soothed head
for stressed mind, itchy scalp, dull hair
With soothing ALPAFLOR® SCUTELLARIA CB & calming*** Lavender Essential Oil
>90% natural origin formula & natural origin fragrance*
For mind
2.5% of a dsm-firmenich NATURAL TOGETHER™ LAVENDER ESSENTIAL OIL
>5% of lavender essential oils in total
EMOTIWAVES® RELAXED - an essential oil shown to elicit relaxing feelings, with aromatic, fougere and floral accord.
For the scalp
ALPAFLOR® SCUTELLARIA CB: Relieve urban stress, soothing**
PENTAVITIN®: achieve long lasting moisturization and reinforce your scalp barrier
For hair
D-Panthenol 75 L: Panthenol for thicker and stronger hair
*Natural origin fragrance = >50% carbon renewable
** Tested in vivo in leave on formulation on facial skin at 3%
*** Essential Oils in the Treatment of Various Types of Acne-A Review - PubMed (nih.gov)
Pure head
for dull mind, oily scalp, greasy hair
With scalp purifying ALPAFLOR® ALP SEBUM CB & detoxifying*** Mint Essential Oil
>90% natural origin formula & natural origin / highly biodegradable fragrance*
For mind
>5% of a produced by & exclusive to dsm-firmenich MINT ESSENTIAL OIL
EMOTIWAVES® REVITALIZED - an essential oil shown to elicit revitalizing feelings, with intense, fresh and aromatic herbal notes of hay, gently supported by lactonic and floral hints.
For the scalp
ALPAFLOR® ALP SEBUM CB: reduced sebum production & purifies the scalp
OXY 229 CB: enhances cells oxygen uptake by 7 times**
For hair
Vitamin B6: Sebum reduction
Hair Thickening (hair diameter)
*Natural origin fragrance = >50% carbon renewable -Highly biodegradable fragrance = min 90% ultimately
** Tested in vitro on skin cell culture
*** Mentha piperita: Essential Oil and Extracts, Their Biological Activities, and Perspectives on the Development of New Medicinal and Cosmetic Products - PMC (nih.gov)
Strong head
for insecure mind, fragile scalp, hair loss
With anti-aging ALPAFLOR® EDELWEISS CB & strengthening**** Rosemary Essential Oil
>90% natural origin formula & natural origin / highly biodegradable fragrance*
For mind
>5% of a dsm-firmenich NATURAL TOGETHER™ ROSEMARY ESSENTIAL OIL
EMOTIBOOST® CONFIDENCE – an accord proven to be associated with feelings of confidence - give freshness with a characteristic herbal and camphor effect in aromatic compositions.
For the scalp
ALPAFLOR® EDELWEISS CB: helps prevent hair loss**
Life’s GLA™ ‘10’ n-6 Oil: conditioning, reduces hair damage, shine
For hair
Biotin: helps prevent hair loss***
*Natural origin fragrance = >50% carbon renewable
Highly biodegradable fragrance = min 90% ultimately
**Hair loss is a drug claim in USA
***based on literature for oral use
**** Treatment options for androgenetic alopecia: Efficacy, side effects, compliance, financial considerations, and ethics - PMC (nih.gov)
HEADtherapy boasts a high level of natural origin ingredients that are sourced responsibly, holding numerous sustainable certifications. This achievement is the result of implementing best practices in biodiversity and agriculture within local communities.
Learn more about our ingredients and formulations, and find out how we're advancing by crafting hair care solutions that promote a true holistic well-being.
