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World Microbiome Day 2024: 5 tips to create gut health products that consumers really want?
This World Microbiome Day, explore five tips to create purpose-driven gut health solutions that resonate with today's consumers.
A healthy human gut microbiome produces wide-ranging benefits beyond digestion. Promising clinical evidence and growing interest from the global scientific community have spotlighted benefits as diverse as supporting immune function, brain health, better mood and more. In parallel, increasing consumer awareness of the link between gut microbiome and overall health is driving greater demand for solutions that tap into the gut microbiome’s health potential.
Our Health from the Gut solutions are based on a deep understanding of the complex and interdependent interactions within gut ecosystems, and their links to holistic wellbeing. That’s why we’re taking a different approach to gut health innovation – one that supports and preserves the key pillars of a healthy gut ecosystem to maintain its natural balance.
76% of consumers recognize the link between good gut health and overall wellness1
68% of consumers are interested in digestive health maintenance even when not suffering from specific issues2
3 in 5 US adults eat foods to encourage a healthy gut microbiome3
The gut microbiome plays a fundamental role in maintaining health across the entire lifespan. Understanding how the gut evolves - and factors influencing it - is the cornerstone to crafting solutions that cater to its unique needs at every life stage.
We have a deep understanding of the complex interactions within the gut ecosystem - and how to balance it by supporting its four key pillars.
1. A healthy gut environment
Like any natural ecosystem, a healthy and well-nourished gut environment is essential for the microbiome to thrive. To enable the microbiome to function at its full potential, the provision of the right nutrients and growth conditions is needed.
2. Keystone species
Certain microorganisms in the gut have evolved to behave as a connecting network between bacterial species. It is important to preserve and promote the growth of keystone species to maintain microbiome balance.
3. Gut barrier integrity
A strong gut barrier helps to maintain the homeostasis of the gut network and prevent the onset of uncontrolled inflammation and subsequent disease.
4. Microbiome-independent mechanisms
Just like the moon influences ecosystems on Earth, so does the microbiome on our wider health.
More consumers recognize the connection between a healthy gut microbiome and its role in overall wellness. Discover how dsm-firmenich can help you thrive in this booming market with combinations of proven, gut-supporting ingredients, customized solutions and expert services that unlock the holistic health benefits of a balanced gut ecosystem.
Shaped by microbiome science and consumer needs, our pioneering Humiome® biotics portfolio comprises probiotics, postbiotics and multi-ingredient custom solutions including biotics and vitamins delivered with Microbiome Targeted Technology™.
Discover how Humiome® can help you unleash the true power of the gut microbiome and deliver truly purpose-led solutions for digestive health and beyond.
Stand out on the shelves with dsm-firmenich’s portfolio of premium Health from the Gut ingredients designed to deliver targeted benefits beyond digestive health. With exclusive Trademark License Agreements (TLAs) that you can leverage and display on product packaging, it’s never been easier to strengthen your product’s positioning and amplify the health benefit label claims that consumers seek.
We know how time-consuming and complex it can be to develop and launch exceptional products. That’s why we go beyond ingredients to offer quality customized solutions that help bring your next Health from the Gut product to life with greater efficiency, success and speed-to-market. Explore dsm-firmenich’s extensive range of Premix and Market-ready Solutions – multi-ingredient solutions and finished products in innovative formats designed to capture consumers’ attention.
dsm-firmenich’s Premix Solutions combine proprietary products with a precise selection of third-party ingredients to create blends that synergistically modulate the microbiome to deliver gut and overall health benefits. Serving as a convenient single solution with several advantages, Premix Solutions offer unrivalled quality that meets or even exceeds industry standards while significantly reducing the complexity of your value chain
Take a smarter approach to product development. Get your consumer-inspired Health from the Gut product to market even faster with our turnkey Market-ready Solutions. dsm-firmenich’s unrivalled portfolio of 100% finished all-in-one products can be customized for different requirements, offering a combination of novel Health from the Gut ingredients and fast-tracked co- development from concept to consumer.
Our Health from the Gut platform is championed by a team of passionate experts and scientists that know it takes more than just delivering an ingredient to be successful – it takes a team with know-how, experience and a deep understanding of how our products and solutions impact the market. Get support along your entire product development cycle – from concept to launch, and beyond – with our unique expert services; including application and technical, innovation and R&D, insights and marketing, regulatory and quality and scientific services.
Together, we can push the boundaries and define new frontiers in the expanding gut health market. Let’s co-create new ways of thinking and pioneer elevated solutions that better support consumers’ holistic health needs.
Partner with dsm-firmenich today to create brighter lives for all – one Health from the Gut solution at a time.
This World Microbiome Day, explore five tips to create purpose-driven gut health solutions that resonate with today's consumers.
Watch the interview with dsm-firmenich’s PD Dr. Robert E. Steinert, HNC Principal Scientist, and Dr. Mehdi Sadaghian, EMEA Principal Scientist, for exclusive insights on how our differentiated ‘ecosystems’ approach to gut health is unlocking a new world of possibilities for dietary supplement manufacturers.
Discover new research on the science-based benefits of Human Milk Oligosaccharides (HMOs) for gut health compared to traditional prebiotic ingredients.
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